2026
I'm a brand strategist with a curiosity for how people think, make decisions, and what gives ideas meaning. My work sits across brand, communications, and creative strategy.
Over the past few years, I've had the chance to grow at Havas and, more recently, at o escritório, where I work as Head of Strategy with brands like Super Bock, Lidl, and NOS. Alongside that, I teach Creative Strategy at Brother.
Here are five projects I'm proud of. Each one shaped by different challenges, teams, and ways of thinking.