GABRIEL BATISTA
2026
I'm a brand strategist with a curiosity for how people think, make decisions, and what gives ideas meaning. My work sits across brand, communication, and creative strategy.
Over the past few years, I've had the chance to grow at Havas and, more recently, at o escritório, where I work as Head of Strategy with brands like Super Bock, Lidl, and NOS. Alongside that, I teach Creative Strategy at Brother.
Here are five projects I'm proud of. Each one shaped by different challenges, teams, and ways of thinking.
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Instagram 03 DANONE: BOOSTING CONSIDERATION AHEAD OF THE OLYMPICS
Strategy Direction
YoPRO, Danone’s protein yogurt brand, positioned itself as the essential partner for personal growth and achievement by connecting with Portuguese athletes heading to the Paris 2024 Olympics. I shaped the strategic direction for the campaign, ensuring it stayed true to Danone’s global tone while giving it a local voice that resonated with the Portuguese market. The result was strong awareness and record-breaking sales, reinforcing YoPRO’s role in supporting individuals at every stage of their journey, helping them overcome challenges and reach new milestones.