GABRIEL BATISTA
2026
I'm a brand strategist with a curiosity for how people think, make decisions, and what gives ideas meaning. My work sits across brand, communication, and creative strategy.
Over the past few years, I've had the chance to grow at Havas and, more recently, at o escritório, where I work as Head of Strategy with brands like Super Bock, Lidl, and NOS. Alongside that, I teach Creative Strategy at Brother.
Here are five projects I'm proud of. Each one shaped by different challenges, teams, and ways of thinking.
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In-depth Research
Innovation StrategyParfois, a leading accessories brand, wanted to introduce clothing without compromising its core business. To achieve this, the brand ran a study in Lisbon, Porto, Madrid, and Barcelona, where I led the research. Over 10 days, I shadowed different consumers throughout their shopping journeys, from home to the stores. In the final stage, I worked undercover in a Parfois store, where no one knew I was a researcher, to analyze the in-store experience.
After completing the research, I collaborated on the data analysis from all four cities to develop a strategic recommendation. This approach, which positioned clothing as a natural extension rather than a standalone category, is now a key part of Parfois’ brand strategy, successfully integrating clothing into its stores.