GABRIEL BATISTA
2026
I'm a brand strategist with a curiosity for how people think, make decisions, and what gives ideas meaning. My work sits across brand, communication, and creative strategy.
Over the past few years, I've had the chance to grow at Havas and, more recently, at o escritório, where I work as Head of Strategy with brands like Super Bock, Lidl, and NOS. Alongside that, I teach Creative Strategy at Brother.
Here are five projects I'm proud of. Each one shaped by different challenges, teams, and ways of thinking.
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Instagram 01 EDP: WHEN A BRAND CHOOSES EARTH
“We Choose Earth” started as a claim and became EDP’s global brand platform, a clear stance on clean energy and long-term sustainability.
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02 NOS: EFFIE GOLD & SILVER FOR RECORD-BREAKING
NOS set a Guinness World Record for connectivity, showcasing the strength of its home internet. The campaign won Gold at the Effies, highlighting its impact in the telecom sector.
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03 DANONE: BOOSTING CONSIDERATION AHEAD OF THE OLYMPICS
YoPRO partnered with Portuguese athletes heading to the Paris 2024 Olympics, boosting awareness and achieving record sales by positioning itself as a key ally in personal growth and achievement.
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04 WTF: REBRAND POWERED BY CULTURAL RESEARCH
WTF, NOS’s youth brand, shifted to speak directly to Gen Z - leading to a sharp rise in engagement and stronger cultural relevance.
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05 PARFOIS: RESEARCH-DRIVEN STRATEGY FOR INNOVATION
Parfois ran a four-city study to launch clothing without losing focus on accessories. Insights from real shopping journeys helped position apparel as a natural brand extension.
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